The new Sea-Dweller features a larger, 43 mm stainless steel case and the new calibre 3235, employed for the first time in a Rolex Professional category watch.
For watch people, though, the 2017 awards will be remembered as the year the Academy was first sponsored by Rolex. The Swiss giant chose to mark the occasion by airing a 60-second celebration of cinema, seamlessly showcasing some of Hollywood’s biggest names wearing their iconic watches. Of course, that showreel wasn’t the only Rolex-gazing opportunity. And here are five standout Rolexes worn at the 89th Academy Awards. Check them out, below.
I was too busy falling in love (again) with the gold and chocolate Rolesor Yacht-Master, which was distracting me and dazzling my senses, but then out of the corner of my eye I spotted a flash of almost-iridescent blue, and my curiosity was piqued.
I’m so glad it was, because this steel and platinum Yacht-Master with its dark rhodium dial and blue highlights is an absolute stunner, even though it’s a much more restrained affair than its Everose-embellished siblings (in both Rolesorand Oysterflex variants). This is partly down to the dark dial, but it’s also the bi-directional platinum bezel, which might sound weird given the material, but with a predominantly sand-blasted finish, it’s actually far less in-your-face than ceramic. Not that it’s plain, by any stretch. The shimmering dial, polished bezel elements and centre bracelet links mean it pops where it counts, and the overall effect of metallic grey on metallic grey adds up to a truly luxurious watch on the wrist.
There are two main contenders for the title of ‘most recognisable watch in the world’, both of them made by Rolex. Naturally, the Submariner has a good shot at the title, but for me, the clear winner is the Datejust. First introduced in 1945, it includes one of the most useful and ubiquitous complications – a date window. Like many features we take for granted on a watch today, this date represented a Rolex first, in that rather than slowly transitioning over a few hours, the Datejust’s date jumped instantly at the stroke of midnight.
Perhaps the most famous luxury watch ever, the Rolex Datejust is over 70 years old, but looks much the same as it did decades ago.
The unchanging aesthetic belies the significant improvements Rolex has made to its bestseller, culminating in the latest Datejust 41, powered by the next generation calibre 3235 movement. Though the new ceramic Daytona and Air-King got way more press at Baselworld 2016, the Datejust 41 unveiled at the same time is arguably more important, simply because Rolex will sell many, many more of them.