Last year after BaselWorld, I visited Louis Vuitton to see their new collection of watches and I was quite impressed by their high-end collection and absolutely stunned by their new Travel Watch: the ‘Escale Worldtime’. Louis Vuitton stands for traveling and it speaks for it self that the brand had to come up with a great – and different – world timer watch. Well, they did. The presented ‘Escale Worldtime’ is in every aspect completely new and unique: a world timer without hands, where all functions are being controlled over the crown! Reading the time on the watch has absolutely nothing to do with any other world timer that is on the market. At first it isn’t really easy, but after taking the time and effort on how to read it, one gets used to it quickly. The superb looking 41mm white gold case deserves some mentioning too. It’s a new design, that fits in next to the ‘Tambour’ and ‘Speedy’ cases and it has a very classic look. The lug construction resembles the old round Louis Vuitton trunks. The watch was presented as a limited edition, priced at around €50K Euro.
Reviewing Elegant Marketing Approach of Louis Vuitton Watch
