Baselworld 2014 Preview: New Ladies’ and Men’s Mido Watches
Mido watches only have a popularity within the U.S. but they are extremely popular elsewhere on the planet, particularly South America. Now, the company, noted for offering Swiss-made mechanical watches at reasonable prices, launched previews of two new Mido watch models Body men’s, one ladies’ – debuting at next month’s Baselworld.
For that ladies, Mido has launched two new types of its Mido Commander Lady collection, that the brand has manufactured continuously since 1959. The Mido Commander Lady Sunray Satinated includes a steel situation having a rose-gold-colored PVD treatment along with a silver dial having a sunray satinated pattern, as the Commander Lady Mother of Gem has a stainless-steel situation as well as an iridescent whitened mother-of-gem dial. The situation curves from the Mido Commander Lady, along with the faceted hour markers around the dials, are inspired through the Art Nouveau lines of Paris’s Eiffel Tower, Mido states. (How can you pronounce Mido? Click the link.)
The Mido Commander Lady cases are 33 mm across, and water-resistant against 50 meters. The gemstone-polished hour and minute hands, along with the indices, are given whitened Super-LumiNova. The movement within the watch may be the Swiss-made ETA 2836-2, with automatic winding using a rotor decorated with Geneva waves and engraved having a Mido logo design. The movement has 25 jewels, a frequency of 28,800 vph, Incabloc impact moderation, along with a Nivarox II balance spring. The timepiece occurs a strap of black, semi-lacquered calfskin leather. The Sunray Satinated model may also be obtainable in an exciting-steel version along with a two-tone steel/rose-gold PVD model having a bracelet. You’ll also have one in yellow-gold PVD, a hommage towards the original Mido Commander from 1959.
The very first new Mido watch out for males introduced with this year’s Baselworld may be the Mido Multifort Two Crowns, a divers’ watch outfitted, since it’s title suggests, with two crowns Body at 2 o’clock to function the interior rotating bezel and the other at 4 o’clock to wind the timepiece and hang time. The most recent in Mido’s Multifort line, the very first which was launched within the nineteen thirties, the timepiece consists of an ETA 2836 automatic movement, which forces the hrs, minutes and day/date function inside a window at 3 o’clock. Visible with the obvious azure caseback, it features a decorated rotor using the Mido logo design, blued screws along with a energy reserve with a minimum of 38 hrs.
The stainless situation is 42 mm across, includes a satin-blown finish, and has a diving-friendly water-resistance of 200 meters. The anthracite dial includes a vertical c?tes p Genève pattern and also the hands and indices are covered with whitened and orange Super-LumiNova. The steel bracelet includes a folding clasp having a divers’ extension. Two other versions from the Mido Multifort is going to be available, Mido states: one having a pink PVD-treated steel situation, brown dial and brown rubber strap and the other with black PVD-treated steel situation, black-and-orange dial and black rubber strap. U.S. costs are $850 to $960 for that Commander and $1,220 for that Multifort.