While Apple and the ever encroaching slew of other smartwatches are generally regarded with disdain among mechanical watch purists, Apple are set to sell about 4 million of them for the September quarter. It is estimated that the Apple watch could generate $2 billion in revenue for what is already the world’s richest company, and it is claimed that while Swiss watch sales steadily decline, Apple watch sales are starting to soar. All of which could mark a major victory for the company that put an ‘i’ in front of phones, pads, and now watches. For it means Apple has successfully entered the hugely competitive watch hardware sector and already made a significant impact.
Apple watch sales soar as Swiss watch sales decline
