There’s a movement maker in Switzerland that even most savvy watch fans have never heard of. It’s in the small town of Manno, in the canton of Ticino, near the Italian border and far from the Jura watchmaking region. It’s called STP, for Swiss Technology Production. It isn’t huge, but it isn’t to be sneezed at, either: this year it will turn out some 100,000 automatic movements. While most people don’t know of STP, they certainly know its owner, the Fossil Group. Fossil, based in Richardson, Texas, is the fourth-biggest watch company in the world. (It was added to the S&P 500 index two years ago.) In 2012, the latest year for which figures are available, Fossil had watch sales of $2.2 billion, sold under 14 different brand names: the flagship Fossil brand, DKNY, Skagen, Michael Kors, Emporio Armani, and on and on. (The company also sells accessories; total Fossil Group sales for 2012 were $2.9 billion.)
Fossil, the accessory specialist, has revealed its latest activity tracking wearable in the Q Motion, and it looks brilliant. But its impressiveness doesn’t stop at looks.
It looks like Fossil Group’s welcoming of the Misfit company into its fold has boded well as the new Q Motion is designed to look great, just as Misfit’s wearables all have been.
Fossil is announcing the release of two new smart watches at Baselworld 2016, following up on their first touchscreen smart watch, the Fossil Q Founder. The new Fossil Q Wander and Fossil Q Marshal actually reduce case size down from 47mm to 44mm and 46mm, respectively. The Android Wear pieces introduce another welcome change from the 13mm thick Q Founder – a slimmer case, which the brand claims is motivated by customer feedback. It always does well to listen to your customers, and Fossil seems intent on keeping their fashion-oriented identity while simultaneously trying their hand at the smart watch game.
This fun watch features a large black dial with three sub-dials. It’s a modern style with a light stainless steel case and leather strap.
I love the green canvas strap gives this watch a rugged feel. The stainless steel case is a whopping 50mm wide with big numbers on the face. This watch also features a three-hand quartz movement.