Category Archives: TAG Heuer

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Introducing The TAG Heuer Carrera Heuer-01 43 mm

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Carrera Heuer-01

Launched in 2015 by TAG Heuer, the Carrera Heuer-01 was a surprise for many with its new case design, modular construction and price positioning: a column-wheel chronograph with manufacture movement and openworked dial at under Swiss Francs 5,000.

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Initially introduced with a 45 mm-diameter case emphasizing its sporty DNA, the Carrera Heuer-01 is now presented in a new size with a slightly reduced diameter of 43 mm and in a choice of three versions: intense black, deep navy blue and an elegant cognac brown. read more

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Introducing The TAG Heuer Connected Modular 45

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new Connected Modular 45

Designed, developed and assembled in Switzerland by TAG Heuer, the new Connected Modular 45 was unveiled yesterday.

Featuring an original concept which is brand new in the field of connected watches, the connected module is interchangeable with a fine watchmaking mechanical module offering a vast choice of materials, colours and combinations. The concept of modularity also applies to the lugs, strap, buckle. read more

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TAG Heuer CEO Jean-Claude Biver Makes Apology on Behalf of Brand

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Watch industry Presidents and CEOs are often conservative to the point of invisibility. The adage that seems to be uniformly and universally extolled is a variation on the idea that it’s “Better to remain silent and be thought a fool than to speak and to remove all doubt.” Then, at the other end of the scale there is Jean-Claude Biver, CEO of TAG Heuer, Chairman of Hublot and Interim CEO of Zenith. read more

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The New TAG Heuer Carrera Heuer-02T Tourbillon Introduction

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TAG Heuer Carrera Heuer-02T Tourbillon

TAG Heuer has just released a new Carrera watch featuring their own in-house chronograph and tourbillon movement for JUST 15,000 Swiss Francs including taxes. Yes, you read it correct, there’s no typo here. We’re not talking about 150,000 Swiss Francs but really fifteen thousand Swiss Francs, including 8% Swiss taxes. Frankly, this is beyond impressive. It’s almost unbelievable. However, this new proposition by TAG Heuer leaves us with a few questions. And you know us, at Monochrome-Watches, we’ll try to answer them. Well, let’s have a look at our introduction of the new TAG Heuer Carrera Heuer-02T Tourbillon – a chronograph & tourbillon for 15,000 CHF. read more

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The TAG Heuer Carrera Heuer-01 Full Black Matt Ceramic

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TAG Heuer unveiled the Carrera Heuer-01 Full Black Matt Ceramic, its very first men’s chronograph made entirely from ceramic, including the bracelet.

In the latest iteration of the model, the case, bezel, lugs and case middle are made from black ceramic, a material offering exceptional scratch-resistance. Incredibly hard but soft to the touch, ceramic also maintains its original colour over time and does not oxidise. Moreover, it is hypoallergenic and lighter than steel.

Introduced at Baselwordl 2015, the Carrera Heuer-01 became the cornerstone of an entire new collection characterised by a bold new design, a new in-house calibre, and a new modular case design with 12 different elements enabling multiple combinations of materials and colours. read more