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The Apple Watch – Geek Appeal vs. Snob Appeal

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One fact stood out at Monday’s Apple press event and that is that the Cupertino-based tech behemoth is aiming for two distinct groups with its first wearable device: geeks and status seekers. The former will buy the entry-level Apple Sport or Apple Watch for all the health features and cool apps while the latter will be forking over thousands of bucks for the 18k gold Edition version because it’s the latest pricey status symbol. read more

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Apple CEO Tim Cook envisions The Future Of Apple Watch

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Recently,Apple CEO Tim Cook who is in Amsterdam when speaking at Startup Fest about the company’s interests in various projects discussed the Apple Watch and hinted a bit about the sort of health focus Apple believes it should have in our lives. The Apple Watch is already capable of tracking some things – steps, for example, or bike rides and jogs – but that’s just scratching the surface. His comments suggest Apple believes the Apple Watch is capable of so much more. read more

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The New Apple Watch 2 Might Not Look Different To The First

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When Apple announced its much-anticipated Apple Watch back in September 2014, people got very excited about the concept of an Apple-designed smartwatch. Fast-forward to today: the Apple Watch has been on sale for a year and people are wondering about the next-generation Apple Watch 2 price .

When will the Apple Watch 2 launch, and what new features can we expect? It didn’t get a mention at Apple’s 21 March launch event, but the Apple Watch did get some love as we explain below. In this article, we round up all the rumours we’ve heard regarding the yet-unannounced Apple Watch 2. Also, we list the features and tech specs we’re hoping Apple will include in the second Apple Watch – particularly an ARM Cortex A32 processor – and why they’re essential to improving users’ experience. read more

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Here’s Where You Can Buy Hermes Apple Watches

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Here's Where You Can Buy Hermes Apple Watches

For most of us, it’s just another Tuesday. Others will be getting ready to splash out upwards of $1,000 on the Hermès Apple Watch, which is now in select stores worldwide. Available in a 38mm stainless steel case with Hermès leather bands in four colors – Fauve, Etain, Capucine and Bleu Jean – the landmark timepiece marks a moment of note for both Hermès and Apple. Aside from Hermès and Apple flagship locations, eight destination boutiques around the world, including Dover Street Market, will be stocking the luxury timepiece.
To learn more about the collaboration, check out all the Hermès Apple Watch specs here and read our recent op-ed on Apple’s foray into the fashion market.

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