Most watch aficionados would not be surprised to find that the three brands that consistently produce the most chronometer-certified watches year after year are Rolex, Omega, and Breitling. However, many would be surprised at the brand that recently nabbed the number four spot: Mido. Though it’s been around since 1918, this Swiss brand, owned by the Swatch Group, has been largely under the radar in the United States despite strong popularity in Latin America. In 2016, however, Mido is making a big U.S. push, including pursuing partnerships with American football leagues.
Mido watches only have a popularity within the U.S. but they are extremely popular elsewhere on the planet, particularly South America. Now, the company, noted for offering Swiss-made mechanical watches at reasonable prices, launched previews of two new Mido watch models Body men’s, one ladies’ – debuting at next month’s Baselworld.