Most watch aficionados would not be surprised to find that the three brands that consistently produce the most chronometer-certified watches year after year are Rolex, Omega, and Breitling. However, many would be surprised at the brand that recently nabbed the number four spot: Mido. Though it’s been around since 1918, this Swiss brand, owned by the Swatch Group, has been largely under the radar in the United States despite strong popularity in Latin America. In 2016, however, Mido is making a big U.S. push, including pursuing partnerships with American football leagues.
Daily Archives: May 17, 2016
Hands on Longines New Watch
There are portions of the Kentucky Derby, which is supposed to be a horse race, that make the day feel more like a kegger than an elegant sporting event. In fact, if you’re anywhere but the Grandstand at Churchill Downs, you could be faced with a bourbon-fueled bacchanal that makes Welcome Week at most SEC schools look like one collective Netflix and chill.









