Well! At this year’s first major watch fair, SIHH in Geneva in January, IWC ‘pivoted’ in a big way with just about everything they did. The booth was fitted out to emulate a vast Florentine dome, the watches were Engineered for Women and, rather than safe sport-watch territory, the controls were very much set to ‘dress’. And in this single, boldly different territory, they did impress. These are the four watches that Felix and I couldn’t get out of our heads, now with extra-smoking fire effects and dance moves. Okay, now let’s have a look at below top 4 watches which releases at SIHH 2017.
The “Sharks” bundle, comprising a limited-edition watch and a copy of the limited-edition book, is available to buy in IWC boutiques now.
Continuing a legacy of preservation since IWC began working with the Charles Darwin Foundation in 2009, IWC now turns their considerable attention to solving the issue of increasing numbers of shark species facing extinction. The result is the IWC Aquatimer Shark Edition, an effort which Georges Kern, CEO of IWC Schaffhausen aims to raise awareness of the 100 million or so sharks caught each year while living in environments which suffer from depleted food resources, further impacting the endangered species.
The Portugieser split-seconds is once again available, but this time in steel as a pair of limited editions. Just six months after IWC revived the Portugieser Chronograph split-seconds with the Milan boutique edition in red gold, the watchmaker has introduced two more limited editions for its stores in Munich and Paris but this time in stainless steel.
“New” versus “last year’s model” is an age-old debate.
For the consumer, the “latest upgrade” is generally neither the best nor the most exciting description of a product. Companies spend billions of dollars every year developing the hot new thing or the killer app. Then the “new and improved” version launches and is panned by critics and the general public for losing its focus or simply seeming like a step backward.
“Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” Since these words were spoken by Nelson Mandela at the inaugural Laureus World Sports Awards in 2000, they have become the mantra of the charity which consists of Laureus Sport for Good, the Laureus World Sports Academy and Ambassadors Program and the Laureus World Sports Awards.