Marketing material for the modern mechanical watch almost always includes a description of the the movement’s frequency. Whether it is described in terms of Hertz (Hz) or vibrations/beats per hour (vph/bph), you will have likely grown familiar with frequencies that range between 2.5 and 5 Hz (18,000 to 36,000 vph).
“New” versus “last year’s model” is an age-old debate.
For the consumer, the “latest upgrade” is generally neither the best nor the most exciting description of a product. Companies spend billions of dollars every year developing the hot new thing or the killer app. Then the “new and improved” version launches and is panned by critics and the general public for losing its focus or simply seeming like a step backward.
Piaget celebrated the sunny days of summer with a new jewelry and watch collection introduced during Paris’s Couture Week 2016.
Hôtel Potocki in Paris played home to Piaget’s exhibition of the Sunny Side of Life pieces
One-hundred and fifty unique and numbered-edition creations from the new Sunny Side of Life collection were shown at the famous Hôtel Potocki in the 8th arrondissement in Paris, and it wasn’t just the watches and jewelry that shone: Jessica Chastain made an appearance at the launch party wearing Sunny Side of Life watches and jewelry. She was joined by other celebrities and friends, including ballerina Dorothée Gilbert, who was wearing a one-of-a-kind necklace and earrings.
