TAG Heuer

TAG Heuer x Bamford Personalized Watches Make a Great Thing Even Greater

Britain’s Bamford Watch Department has made a name for itself by customising distinguished timepieces, and recently launching their own line. In October, the company worked its magic on a handful of TAG Heuer’s legendary watches, and the results are naturally phenomenal. Owners are able to customise choice the colour on virtually every feature, from the dial to the logo to the markers to everything in between.

The dial is constructed in a “sandwich” style, with two superimposed plates: a lower plate coated with black Super-LumiNova overlapped by an upper plate with the camouflage pattern and die-cut stencil-type numerals and indices that allow the luminous material beneath it to shine via for low-light legibility. The sapphire crystal covering the dial is also nonreflective, while the dial itself is classic Bell & Ross: large Arabic numerals at the 4 key hour positions (12, 3, 6, and 9) separated by baton indices; slender minute hand paired with broader hour hand (both coated with black Super-LumiNova) to avoid confusion; and the date in a window at 4:30.

Three TAG Heuer watches have been given the personalised treatment by Bamford: the Monaco, Autavia and the Carrera. Each one is a formidable entry unto itself, but that shouldn’t stop you from adding some interesting personal colour contrasts. That’ll be joined by the benchmark tenants that made these TAG Heuer timepieces so remarkable in the first place. As always with TAG Heuer, every component comes directly from Switzerland.

The range of colours you can choose from varies depending on which feature you’re customising. It all goes down on BWD’s website by way of a supremely accessible layout, allowing you to select a colour and then see it appear on the tag heuer monaco quarz immediately so you can get a feel for the aesthetic. Find your favourite model and then give it the personal touch.

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