“Where shall we be held?Inch I wondered when i examined Roger Dubuis’ SIHH 2012 booth. It seems like I’m searching in a scene in the Borg mothership. During the last couple of years the Swiss brand has transformed its identity a couple of occasions, reinvented its watches, distanced itself in the guy Roger Dubuis, re-hired the guy Roger Dubuis, and overall had probably the most intriguing and tumultuous modern histories on most any high-finish watch brand available.









