Buying Guides

Foiling With Armin Strom In Mallorca And Why Watch Brands Sponsor Sailing Events Like The America’s Cup

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There was a little discussion on social media recently about the apparent marketing ineffectiveness of luxury watch brands sponsoring America’s Cup yachting teams. At the 2017 America’s Cup won by Team New Zealand the following teams were sponsored by the following watch brands:
Panerai: Oracle Team USA and Softbank Team Japan
Ulysse Nardin: Artemis Racing Team
Bremont: Official Timing Partner to America’s Cup
Zenith: Land Rover BAR
Omega: Emirates Team New Zealand
Louis Vuitton: Louis Vuitton America’s Cup Challenger’s Cup read more

Buying Guides

RGM Watch Company: American In-House Manufacturing Case Study

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In-house: there is probably no word more disputed in the watch industry today.

It has become a catchall word for the simple idea that “we made it ourselves.”

Of course some brands stretch the concept in an attempt to join the elite circle of manufactures, a “club” that twenty years ago hardly anyone knew existed. Depending on who you ask, the definition of in-house varies as much as the people themselves, but in the wider context of manufacturing it is pretty simple to define. read more

Buying Guides

Eve’s Watch Awards 2017 Boasts An Enlarged Jury Including Former Baume & Mercier Senior Designer Sara Sandmeier

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Following a very successful inaugural year, the Eve’s Watch Awards heads into its sophomore season. Eve’s Watch Awards, the first exclusively female-focused award ceremony, is dedicated to celebrating and acknowledging women’s watches.

The jury comprises an all-female judging panel of influential, informed, and authoritative female watch specialists, journalists, fashion editors, and collectors, including extraordinary watchmaker and the first PhD scholar in horological history, Dr. Rebecca Struthers; Revolution UK’s editor-in-chief Tracey Llewellyn; freelance watch, jewelry, and fashion specialist Avril Groom; fashion writer Gaia Geddes; Laura McCreddie and Jane Trew of Eve’s Watch; Condé Nast Traveller’s UK watch and jewelry editor Jessica Diamond; collector Alice Jonsdottir Ferrier; and myself. read more

Buying Guides

The Graham Geo. Graham Orrery Tourbillon: Analyzing A Mechanical Wonder (Plus Video)

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Sometimes the most amazing discoveries are inspired by popular culture accidentally.

There have been numerous things brought to my attention thanks to their dramatized inclusion in a television show or blockbuster film including secret societies (like the Freemasons), ancient martial arts fighting techniques, underground street racing, and even the incredible women behind NASA and the space program in its early days. read more

Buying Guides

The Tournaire Family Jewels In Paris: It All Started With A Fork In The Basement

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While visiting home in the United States a few years ago, my family and I went swimming at the local pool on a scorching summer’s day. When we arrived back to my parent’s house a couple of hours later, we found things out of place, disorderly, rummaged through.

We had been robbed.

Not robbed of everything, but my mother soon found out that every piece of jewelry she ever owned had been stolen, everything but the two rings she wore on her fingers that day. read more