With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google’s own words – “a video-based site to a channels-based site, where subscriptions rule.”
Essentially, YouTube is working to help advertisers better engage their target customer base by encouraging and emphasizing channel subscriptions, allowing advertisers to cultivate a community on .
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined channel management, wherein updating content for desktop will automatically allow the change to scale across all devices. One Channel’s new features also allow for increased opportunities to optimize your video PPC campaigns.
